Helping startups scale — when what worked before is breaking and firefighting is full time.
Contact →Execution is slowing, decisions are rising to the top. More hires, more AI tools — both creating as many problems as they solve. You're being pulled into operations when you should be building the business.
This usually hits 6-18 months after Series A or B. The team has grown – and so have the problems.
Questions you never quite answered rise up daily. What you decided in the room sounds different at the front line. Or someone has taken something mentioned in passing and run with it further than they should.
Most people treat all three the same way. That's why the fix doesn't fix anything.
From there my work happens around you — reviewing how the business thinks it's working, talking to the people closest to the decisions, mapping the real gaps.
It ends with clarity: what's actually wrong and what to do about it.
You'll have a clear picture of where the real problems are and why. I won't give you an off-the-peg framework with your logo on it. But you will understand the real issues – and from there how to fix them.
Properly.
Leadership attention shifts from internal noise to building the business. The organisation moves as a whole.
I spent 20 years at Bloomberg – first as a journalist, then running cross-functional teams across geographies, then as a strategic partner to senior leadership.
Three roles, one discipline: finding the hidden story and fast.
That's what I bring to scaling companies now.
Message me to see a sample of the work.